Privacy policy
1. Data controller
TrustPrice is the controller of your personal data. We comply with the General Data Protection Regulation (GDPR) and take your privacy very seriously.
2. What personal data do we collect?
We only collect personal data that is necessary to provide our services:
- • Contact forms: Name, email address and message
- • Price alerts: Email address and product preferences
- • Cookies: See our cookie policy
- • Usage statistics: Anonymised page visit data through Google Analytics
3. Why do we process your personal data?
We process your personal data for the following purposes:
- • Respond to your questions and enquiries
- • Send price alerts when products reach your desired price
- • Improve the service through anonymised usage statistics
- • Meet legal obligations
4. Legal basis
We process your personal data on the basis of:
- • Consent: When you complete a contact form or subscribe to price alerts
- • Legitimate interests: To improve the service and analyse usage
- • Legal obligation: When we are legally required to retain certain information
5. How long do we retain your data?
- • Contact forms: 3 months after an enquiry is closed
- • Price alerts: Until you unsubscribe or after 12 months of inactivity
- • Usage statistics: 26 months (Google Analytics default)
6. Who do we share your data with?
We never sell your personal data. We may share data with:
- • Google Analytics: Anonymised usage statistics
- • Email providers: To send price alerts
- • Public authorities: Where legally required
7. Your rights
Under the GDPR, you have the following rights:
- • Right of access: You can request the data we hold about you
- • Right to rectification: You can request correction of inaccurate data
- • Right to erasure: You can request deletion of your data
- • Right to restriction: You can request restriction of processing
- • Right to data portability: You can receive your data in a machine-readable format
- • Right to withdraw consent: You can withdraw your consent at any time
- • Right to object: You can object to processing based on legitimate interests
To exercise your rights, contact us at privacy@prisskydd.se
8. Security
We use technical and organisational security measures to protect your personal data from unauthorised access, loss or destruction. These include encryption, access controls and regular security assessments.
9. Complaints
If you believe we are processing your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
10. Changes to this privacy policy
We may update this privacy policy. Significant changes will be announced on our website. We recommend reviewing the policy regularly to stay informed.
11. Contact us
Have questions about how we process your personal data? Contact us:
Email: privacy@prisskydd.se
Updated: 27 October 2026